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Ab Singh
AI Automations, Agents & Systems
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Conversion tracking I’ve set up
Meta Conversions API, GA4 and Google Ads tracking that matches real sales.
9.3/10
event match quality
36.1K
events received
9.3/10 match quality
Meta Conversions API
Purchase events from the browser and the server, deduplicated, with customer details matched.
Meta CAPI
Shopify
417
products tracked
16.2K
item views / 28 days
417 products tracked
GA4 e-commerce, item by item
Views, add-to-carts, purchases and revenue tracked for every product.
GA4
GTM
Shopify
Meta
purchase verified
Google
purchase verified
No lost conversions
Tracking through a third-party checkout
Purchases made on the Shiprocket checkout still reach Meta and Google.
Shiprocket
Meta
Meta
Google Ads
GTM
✕
9.3/10
event match quality
36.1K
events received
Meta Conversions API
Starts when
Every purchase and add-to-payment-info on the store.
Does
Sends events server-side with hashed email and phone, deduplicated against the pixel.
Result
Meta sees real purchases and optimises ads on them.
Meta CAPI
Shopify
✕
417
products tracked
16.2K
item views / 28 days
GA4 e-commerce, item by item
Starts when
Shopping events on the store.
Does
Sends the full GA4 e-commerce event set through Google Tag Manager.
Result
Revenue per product in GA4 that matches the store.
GA4
GTM
Shopify
✕
Meta
purchase verified
Google
purchase verified
Tracking through a third-party checkout
Starts when
A customer pays on the external checkout.
Does
Fires the purchase to Meta and Google from the checkout, tested in debug mode.
Result
Ads get credit for sales that used to vanish.
Shiprocket
Meta
Meta
Google Ads
GTM
